Shark Beauty is fast becoming a household name amongst haircare lovers and novices alike, and it’s little wonder, given their impressive collection of tools and progressive approach to haircare. Launching late last year, Shark Beauty’s FlexStyle tool quickly gained a cult following across both Australia and New Zealand, lauded not only for its ability to transition easily between a powerful, fast hairdryer and an ultra-versatile multi-styler (sans heat damage), but also the brand’s innovation in the diversity realm — something the hair styler category is sorely lacking.
Shark Beauty creates powerful products with all tress types in mind. Celebrating diverse, eclectic, and yet-to-be-celebrated hair, Shark Beauty acknowledges the beauty of all hair, creating products that suit the full spectrum of tresses without compromising on quality and maintaining a focus on hair health.
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The brand’s limited-edition Malibu Pink FlexStyle Air Styling & Drying System is one such tool — a colourful, and vibrant riff on their original styler (valued at $499.99). Joining the four-strong range, which currently features the FlexStyle, the SmoothStyle (a heated comb straightener & smoother), and the SpeedStyle (a hairdryer with styling attachments), the Malibu Pink FlexStyle is unlike other tools in that, in just one twist, it transforms from a powerful, fast, no-heat-damage hairdryer to an ultra-versatile multi-styler.
When it comes to the all-important blow dry, the FlexStyle maintains low heat — measuring and regulating temperatures 1,000 times per second to ensure consistent air temperature. Rather than getting hotter as it runs (as is the case with traditional dryers), the Shark Beauty FlexStyle minimises heat exposure, meaning better hair health. The tool has four heat settings and three airflow settings, giving you ultimate control of styling, meaning you can tailor your approach with your specific hair type in mind.
Boasting a full kit of styling tools, from auto-wrap curlers to bespoke brushes and a styling concentrator, the FlexStyle lets you take the lead when it comes to taming your tresses. The auto-wrap curlers wrap, curl and set automatically — ideal for creating glamorous or textured, loose curls for longer hair lengths, and the shorter curlers allow you to curl in different directions, dependant on your specific style. The oval brush smooths, de-frizzes, and adds volume and bounce while delivering powerful airflow, and the paddle brush straightens and smooths hair in tandem — the combination of boar and nylon bristles detangling, smoothing and adding shine. And finally, the rotatable nozzle of the concentrator is ideal for better angle control while you style and dry.
The Malibu Pink FlexStyle, much like all of the brand’s innovative hairstyling products, is a powerful hair styler suited to any and every hair type and styling approach. More than simply a tool, though, the FlexStyle is setting a new benchmark in haircare, both in function and impact — bringing diversity to the fore, and making it easier than ever to maintain the health of your locks while looking your best.
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