Founded by our summer issue coverstar Maddison Brown and her sister, Allyson Popovic, Outside Beauty & Skincare is making waves in the beauty industry with its innovative, eco-conscious approach to sun protection.
Reflecting the sisters’ collective passion for sustainability, SPF, and high-performance skincare, Outside Beauty & Skincare was designed for life under the Australian sun. Inspired to create the brand after noticing a lack of elevated, environmentally-conscious SPF products that catered to a diverse range of skin types, the sisters set out to bridge this gap, creating a range of efficacious products that are both luxurious and sustainable.
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Every product in the collection, from the SPF 50+ Mineral Primer to the lip and cheek tints, reflects this ethos, combining beauty and practicality, and, most fundamentally — protecting against the harsh Australian sun.
“Sunscreen is the most important preventative product that you can use in your routine.
You May as well throw out all your fancy creams if you’re not using sunscreen.”
Maddison Brown, Outside beauty & Skincare Co-Founder, Actress, and Model
The brand offers a range of SPF products that are not only cruelty-free but also incorporate native Australian botanicals like Kakadu plum, cocoa butter, and raspberry seed oil. These ingredients protect the skin from Australia’s harsh climate while delivering nourishing, antioxidant-rich skincare, making the products perfect for sensitive skin.
In addition to offering effective sun protection, the brand is committed to sustainability. A proud member of 1% for the Planet, Outside Beauty & Skincare donates a portion of sales to environmental causes and plants a tree for every purchase. The brand’s packaging is also thoughtfully designed, using recyclable materials where possible and offering a recycling program for plastic components.
Outside Beauty & Skincare is more than just a beauty brand; it’s a movement towards responsible beauty, setting new standards for eco-friendly SPF in Australia and beyond. With its thoughtful formulations and dedication to the environment, it’s a brand that’s transforming our sun protection habits into an easy daily ritual.
