Haircare can be arduous at the best of times, but, come party season — combined as it is with the start of summer, the maintenance of our tresses becomes even more time-consuming. Salt water, sun exposure, extra heat from styling, more product, more frequent washes, later nights and more indulgence… not exactly a recipe for lush, healthy locks.
But, we may have found the salve in Joico’s new KBOND20 Power Masque — a potent, efficacious and innovative treatment that promises to deliver 5x stronger* hair with a single use, making it an essential product for those looking to keep their locks fresh, protected, and glossy this party season.
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Joining the coveted Defy Damage range, this groundbreaking new development stands out for its advanced technology, unique blend of ingredients, and ability to visibly rebuild and protect damaged hair bonds. Combining Joico’s renowned K-PAK hair repair system with the bond-building power of Defy Damage, this new, super-charged masque offers deep hydration while restoring strength on a deeper level. The inclusion of 20 powerful ingredients, such as Keratin Protein and hydrating Moringa Seed Oil, ensures that hair bonds are rebuilt and strengthened — providing rich moisture and instantly detangling, making it perfect for damaged, colour-treated, or over-styled hair. Put simply, it repairs damaged hair, then protects it from further damage. What’s not to like there?
PETA-certified, and paraben-free — the unique formula is designed for use once or twice a week, delivering salon-level results from home that will have your hairdresser questioning your loyalty.
For a complete hair-repair routine, ensuring easy maintenance and effortless styling this summer, pair KBOND20 with accompanying products from Joico’s Defy Damage range. Our picks? The Defy Damage Protective Shampoo and Conditioner, which not only further protect hair from environmental stressors and heat damage, but rapidly transform dry, dull, and lacklustre locks.
With KBOND20, Joico — an award-winning, salon-performing haircare brand — brings its legacy of innovation into the future, harnessing the potent power of the transformative power of bond-building technology, ensuring you achieve your healthiest, strongest hair yet.
