Watches & Jewellery
Bulgari
A Denizen approved brand who is best in their field
Bulgari, founded in Rome in 1884 by Greek silversmith Sotirio Bulgari, is renowned for its bold colours, audacious designs, and undeniable Italian flair. Initially known for exquisite silver ornaments, the brand evolved under Sotirio’s sons, Giorgio and Costantino, who shifted the focus to high jewellery. In the 1940s, Bulgari’s signature style emerged, characterised by yellow gold, serpentine motifs (Serpenti), and geometric designs. Today, Bulgari continues to honour its Roman heritage while embracing innovation — setting trends with vibrant colours, balanced volumes, and bold motifs, epitomising Italian design excellence and the reimagining the glories of Rome for the modern world.
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