Fashion

Prada

A Denizen approved brand who is best in their field

Prada, the iconic Italian luxury brand, has been synonymous with avant-garde fashion and innovation since its founding in 1913 by Mario Prada in Milan. Initially renowned for crafting high-quality leather goods, Prada evolved under the creative vision of Miuccia Prada, who took the helm in 1978. Her revolutionary approach introduced minimalism and intellectualism into the fashion world, exemplified by the brand’s understated nylon bags and bold, modernist designs.

In 2020, Prada entered a new era with the appointment of Raf Simons as co-creative director, marking a unique partnership in the luxury industry. Simons, known for his visionary and subversive style, brought a fresh perspective to Prada, blending his conceptual artistry with Miuccia’s legacy of refined innovation. Their collaborative collections reflect a harmonious fusion of pragmatism, sophistication, and experimental design.

Prada remains a global symbol of modern luxury, celebrated for its boundary-pushing aesthetic and commitment to redefining contemporary fashion.