Fifteen years after introducing Christchurch to handcrafted macarons that capture the elegance of a European pâtisserie, J’aime is bringing its signature indulgence to Auckland. Opening its doors at Commercial Bay on Valentine’s Day, the boutique redefines the traditional macaron experience with sleek design and an expansive confectionery selection.

Founded in 2008 by Bridget O’Sullivan, J’aime began as a passion project inspired by her travels through London and Europe. What started as a boutique offering small-batch, exquisitely crafted macarons quickly became a cherished name in New Zealand’s culinary landscape. Now, with designer Denise Morreau joining as a partner, J’aime is stepping into a new era, blending refined technique with bold, contemporary aesthetics.

Stepping inside the Commercial Bay store, customers will find themselves immersed in a world of colour and craftsmanship. Designed by Morreau in collaboration with MA Architecture Studio, the boutique defies the dainty, pastel-hued expectations of macaron boutiques. Instead, it embraces a confident red-on-red palette, framing each macaron like a work of edible art.

Alongside J’aime’s signature macaron collections, including the much-anticipated Brûlé Macaron, the Auckland store will offer an expanded range of confections and sauces. And while there may be no drinks on the menu, every bite promises a moment of pure indulgence.

To celebrate its arrival in Auckland, J’aime will host a complimentary macaron tasting on Saturday, February 17th, from 12 — 1pm. Whether you’re a longtime devotee or discovering J’aime for the first time, let this be your invitation to indulge.

Opening Hours:
Monday — Sunday, 9.30am — 4.30pm

jaimelesmacarons.co.nz