When we consider the masters of innovation, those who take the most mundane daily objects and make them into bespoke works of art, LG’s status is cemented with its latest release of products, launched last month at the celebrated light festival, Vivid Sydney 2023 — a connection inspired by the mutual influence found in the beauty of light. The activation saw guests immerse themselves in the colourful world of LG and, in turn, receive a personalised Vivid itinerary that spoke to various moods (energetic, cruisy, whimsical, cheerful, adventurous, creative, soulful and curious). This latest addition to LG’s stable, the InstaView fridge with MoodUP® LED colour panels (alongside a new Wash Tower™ All-In-One Stacked Washer Dryer and CordZero® Auto Emptying Handstick + Power Mop Vac), speaks to our collective desire for home appliances that add a little fun and whimsy to our daily routines and rituals.
The new LG MoodUP® fridge is a genuinely revolutionary appliance that endeavours to reimagine your kitchen with the most attentive level of personalisation. Its signature, colour-changing doors are customisable, boasting colours that can be switched on a whim (to suit any mood or aesthetic desire); this new fridge, equipped with LED panels, provides up to an astonishing 170,000 colour combinations to suit any moment. Managing the vibrant hues is effortless because the LG ThinQ (1) mobile app ensures kitchen ambience can be perfectly tailored to everyone’s needs. (And don’t worry, for those not wanting to get caught on a late-night snack mission, the lights can be switched off too.)
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All that said, this decidedly fun feature doesn’t mean that LG has compromised on quality or function. In fact, the MoodUP® fridge is possibly the brand’s most technologically advanced model yet (including groundbreaking features such as a built in Bluetooth (2) speaker, a knock-twice feature to see what’s inside on the InstaView panel, and the Pure N Fresh™ feature which helps reduce fridge odours). Beyond its commanding presence, the appliance boasts advanced refrigeration and smart technologies prioritising food freshness and user convenience. It becomes the epitome of modern innovation, delivering a new era of personalised kitchen design that transcends ordinary expectations.
As a result of the Vivid Sydney 2023 activation, the fridge has already affirmed its status as one of the most sought-after appliances in the country. A true marker of the brand’s enduring commitment to quality and design curiosity, it will surely add a statement to any space when it officially is released to the market this summer.
(1) LG ThinQ® app available on compatible Android or iOS smartphones. Phone and Home Wi-Fi Data connection and product registration with LG ThinQ® required. Visit lg.com/nz/lg-thinq for features, system compatibility and service availability which may vary by country and model.
(2) Connection via Bluetooth and compatible with devices with Bluetooth version 5.0.
