Soho House’s legacy began in the mid-nineties, when founder Nick Jones opened the first venue on London’s Greek Street above his restaurant, Cafe Boheme. A chic, eclectic boutique residence and private club situated in a Georgian house in Soho, this first iteration set the tone for all that followed, as Jones quickly captured the attention of the cultural capital’s creative elite.
Now, you’ll find Soho House venues across the globe, eschewing the stuffy and trite nature of traditional member’s clubs and luxury hotels to offer thoughtful spaces with a homely yet unique atmosphere, affording members a consistent yet novel experience with each visit. From New York to Barcelona, Mumbai to Rome, no matter which of the 43 venues you visit, you’ll find meticulously planned spaces, designed with the lifestyle of creatives top of mind. Each ‘House’ includes spaces for drinking, dining, unwinding, working, and leisure, with screening rooms, rooftop pools, and, perhaps most notably, a curated collection of artworks which shape the distinct ambience.
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Not a hotel chain, nor a hospitality business, nor exclusively a private member’s club, Soho House has solidified itself as an interconnected series of cultural hubs, its allure ever-present, despite the location. From a design perspective, its success lies in a unique ability to implement a bespoke design approach sympathetic to each building and city, while maintaining a central set of creative codes that link each House.
And it’s the thoughtful design of the venues that brings to life the now world-straddling brand’s essence. When speaking on Soho House’s design approach, Jones told Dezeen, “I think that, above all, it’s got to be comfortable,” — a modus operandi enlivened by the company’s interiors venture, Soho Home, which is available exclusively in New Zealand via Design Central.
The elevated brand offers a curated edit of the furniture, tableware, accessories, lighting, home fragrance, and textiles found at the Houses around the world; an offering members and non-members alike have been requesting since Greek Street. The Soho Home range invites those who have admired the Houses’ hallmark interiors to bring the covetable brand into their own homes — each thoughtfully-designed piece bringing with it that inimitable sense of relaxed yet elevated, social living that has become synonymous with Soho House.
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