Baya’s Annual 2025 Collection is a masterful study in texture, tone, and timeless design, inviting a renewed appreciation for soft furnishings as both an aesthetic and tactile indulgence. Drawing inspiration from the shifting landscapes of nature and the fluidity of contemporary interiors, the collection weaves together craftsmanship and modern sensibilities to create pieces that feel inherently at home.
This season’s palette is deeply rooted in the earth, embracing Pantone’s Colour of the Year — Mocha Mousse, incorporating hues of Chocolate, Brass, and Sand — each shade exuding a quiet luxury that transforms spaces with warmth and depth. Sustainability remains a guiding principle for Baya, with natural fibres such as New Zealand wool, linen, and cotton taking centre stage; their inherent beauty and authenticity enhanced by expert hand-looming techniques.
Here, we share our editors’ favourite pieces from the collection, spanning rugs, cushions, and luxurious throws — all with the capacity to transform a space.
01. Norfolk Rug
At the heart of the collection is the Norfolk rug — an exemplar of understated elegance. Woven from 100% New Zealand wool (as is the case with all of Baya’s beautiful rugs), its plush cut-pile delivers both resilience and comfort, making it an anchoring presence in any room. Available in six nuanced tones — including the rich, cocooning depth of Chocolate and the serene sophistication of Sand — the Norfolk embodies a thoughtful approach to colour-drenching, a trend Baya’s Head Designer Hannah Middleton was intent on perfecting, “The focus was on both the quality of the wool and the vibrancy of the dyes used,” she explains. “Each rug colour matches with cushions and throws from our latest and core collections.”
02. Beckett Rug
Pattern takes a softer turn in the Beckett rug, where a cloud-like, mottled design in oat and cream conjures an atmosphere of quiet reflection. This piece possesses a calming quality, and builds on Baya’s enduring legacy of refined, nature-inspired motifs, offering a serene foundation for contemporary living.
03. Woodhill Cushion
Baya’s attention to form and function extends to its cushion collection, where materiality becomes an art form. The Woodhill cushion — an oversized statement piece in moody earth tones, is a true expression of textile artistry, featuring digitally printed cotton that evokes the layered textures of a painter’s canvas.
04. Flaxmill Cushion
Meanwhile, the Flaxmill cushion, crafted from weighty linen in myriad striking hues, introduces a sense of relaxed sophistication, inviting effortless layering in both living and bedroom spaces.
05. Mosman Throw
For those drawn to tactile luxury, the Mosman throw delivers unparalleled softness in pure Merino wool. Its earthy hues — Oyster, Olive, and Sand — speak to the brand’s enduring affinity for nature’s palette.
More than a collection, Baya’s 2025 offering is a study in thoughtful design — one that seamlessly bridges the divide between heritage craftsmanship and contemporary living, elevating the experience of home.
