Step into Swarovski’s Party of Dreams, where glamour and extravagance take centre stage, and festive dressing becomes a celebration in itself.
Swarovski’s enchanting holiday collection invites us to indulge in the season’s joy and extravagance. The edit of sparkling splendour is showcased in an exuberant campaign starring the maison’s global ambassador, Grammy award-winner Ariana Grande, as we follow her through a fantasy world brimming with glistening crystal and dazzling diamonds. The star enlivens the radiance and joy of the season, joining guests that reference art icons and fashion mavericks — adorned in pieces from the Millenia and Matrix Crash collections, in an unforgettable tableau of holiday celebration.
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Styled in a couture creation by Swarovski’s Global Creative Director Giovanna Engelbert, Grande lights up the extravagant gathering, where joyous self-expression meets the boundless elegance of Swarovski.
“I had the pleasure not only to create the most fabulous party ever, but also to do it with the incredible Ariana Grande,” says Engelbert, “We had an absolute blast bringing my vision to life. Watching her embrace the joyful, contemporary glamour of Swarovski has been both an honour and pure joy. This has been a long-held dream finally coming to life in the most extravagant and vibrant way, bursting with creative energy, pop culture, and a shared desire to celebrate and spread some happiness to the holiday season. You are all invited to the Party of Dreams!”
Exploring the boundary between the possible and the impossible, Grande explores a realm where every detail gleams with possibility — from luxe accessories to pieces that bring an irresistible touch of holiday magic to any ensemble, as the collection inspires you to embrace the season’s opulence, and find joy in the art of celebration.
