For over four decades, Hartfield Jewellers has been synonymous with elegance, sophistication, and impeccable taste thanks to its unique offering of exquisite jewellery. Now, under new stewardship — with visionary mother-son duo Jodie and Luke Dick taking the storied jeweller’s reigns earlier this year, Hartfield has undergone a refresh, with the beloved Parnell showroom’s transformation marking a new chapter for the brand.
The first phase of the showroom refresh has brought a fresh, modern look to Hartfield. The space has been opened up, with an expansive, open floor plan enhancing the ambience and creating an easy flow, while striking new cabinetry from luxury brands further elevates the store’s already refined aesthetic. These updates set the stage for the upcoming installation of stunning, custom-designed cabinetry from the likes of Chaumet and Pasquale Bruni.
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In addition to the aesthetic upgrades, Hartfield has introduced a bespoke VIP Room. This exclusive space is designed to host private, intimate appointments, and events, offering a luxurious and personalised shopping experience for clients seeking privacy and one-on-one attention. Jodie Dick says of the updates, “We are thrilled to share this exciting progress with our customers. The combination of our newly enhanced space and the upcoming cabinetry from Chaumet and Pasquale Bruni will truly elevate the shopping experience at Hartfield, and our new VIP Room will allow us to cater to our clients in a more personal, exclusive way.”
Although there are further updates to be made, Hartfield remains open for business without disruption to shoppers. The full transformation is expected to be completed before Christmas — just in time to fill your loved one’s stockings.