Nestled in the heart of the quaint Arrowtown village, Muse Boutique has opened the doors to its first South Island location, marking an exciting new chapter in the brand’s expansion. Known as a sanctuary of style, stocking curated collections of luxury fashion since 1996, Muse has long been synonymous with elegance and exclusivity — with the new space set to elevates this standing to new heights.
Joining the brand’s existing locations in Ponsonby, Newmarket, and Havelock North, the Arrowtown store promises an extraordinary shopping experience, showcasing renowned international and local designers from Victoria Beckham, Khaite, Tibi, and Theory, to Christopher Esber, Paris Georgia, and Maggie Marilyn. Each piece — selected with an innate understanding of how women love to dress, shop and live — reflects Muse’s enduring commitment to providing customers with the latest in luxury fashion, while, amidst the ever-shifting tides of sartorial trends, offering timeless pieces that are both contemporary and classic.
Sign up to our free EDM subscription today.
For Muse owner and director Olivia Vincent-Healy, the decision to expand into Arrowtown was both strategic and sentimental, “Arrowtown has long been a dream location for us, and we are thrilled to finally bring our vision to life here,” she shares. With it’s unique blend of heritage charm and discerning visitors and residents, Vincent-Healy believes it’s the perfect environment for the brand to thrive, “While opening in a smaller market might seem bold, we are confident that Arrowtown’s consistent growth and its status as a luxury destination will provide the ideal backdrop for our next chapter.”
The boutique’s fit-out — a collaboration between Vincent-Healy and local interior architect and design studio, Nikki Wilson, blends the town’s rich heritage with understated luxury to offer a refined escape. With a striking Oamaru stone fireplace and rich walnut flooring and cabinetry, the Arrowntown store boasts a warm, intimate ambiance that complements Muse’s signature style perfectly.
Arrowtown’s growing reputation as a sought-after destination for luxury tourism makes it the ideal backdrop for Muse’s latest destination — primed to offer both locals and those visiting a truly world-class shopping experience.
Muse Boutique
12/50 Buckingham St,
Arrowtown,
Queenstown
