Seventeen local designers have joined forces for Breast Cancer Cure’s boldest campaign yet — Tees for a Cure 2025. With a goal to sell 3,600 garments, each representing one of the 3,600 New Zealanders diagnosed with breast cancer every year, this eighth edition carries an urgent new tagline: 3600 for a Cure.
From Karen Walker to Nom*d and Trelise Cooper, each of the 17 exclusive designs carries a meaningful story. The range spans short and long sleeve tees ($59–$69), sweatshirts, and hoodies ($99), with styles available for both men and women. And it’s not just the design world lending its support — familiar faces like Antonia Prebble, Petra Bagust, and Ben Barrington are also helping to spread the word by modelling the collection.
Breast Cancer Cure CEO Sonja de Mari says if the target is met, proceeds could help fund at least three new research projects. “With nine Kiwis diagnosed every day, this disease touches every family — mothers, sisters, partners, even our dads and brothers. Research is the only path to a cure.”
While the campaign raises funds, it’s also about education. Researcher Annette Lasham stresses that early detection saves lives. “Routine screening catches cancers before they grow or spread. It means smaller surgeries, less chemo, and better survival rates.”
With limited government funding, Breast Cancer Cure relies on public support to fuel their work — over the past four years, Tees for a Cure has already helped launch 12 new research projects. This year, that impact could grow even further.
