Over six generations, the Partridge family has cemented its eponymous brand (comprising jewellery collections and multi-brand stores) as one of New Zealand’s most iconic and covetable. Not only has Partridge Jewellers created a raft of incredible, collectable pieces under its own name, but its stores have come to house a stable of world-renowned jewellery, including the likes of Piaget, Fope, Chopard, David Yurman and more — as well as some of the most sought-after watch brands in the world.
Now, it is to the latter that Partridge is dedicating its latest, major project — a landmark new store in the heart of Auckland’s luxury shopping precinct. There, on lower Queen Street, set in an exquisite, 500-square-metre space, two exceptional watch brands are exclusively showcased — Rolex and Patek Philippe — offering Partridge’s Auckland clientele a whole new way to experience the incredible craftsmanship of these renowned marques.
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The watches themselves are displayed in the store’s downstairs area, while the upper level houses a more intimate space in which clients can discover Partridge Jewellers’ new services centre and be treated to some unique hospitality at the private bar and dining room.
“We are taking a big opportunity to represent two of the finest watch brands in the world,” says Partridge Jewellers’ Owner, Grant Partridge, “We want to be at the forefront of this in New Zealand. We are also thinking about our long-term future — it’s a vote of confidence in the Auckland CBD.”
And if the opening alone wasn’t enough, Partridge Jewellers will be hosting Patek Philippe’s Passion for Workmanship exhibition on its upper level, from today (2nd of December) until the 11th of December. For almost 20 years, Partridge Jewellers has cultivated a close relationship with Patek Philippe — not least of all because the two are still family-run companies with a number of shared values. Comprising a special selection of exquisite timepieces from the revered Swiss watchmaker (including pieces from its Nautilus, Aquanaut and Calatrava collections, alongside some of the brand’s Grand Complications watches) the stunning exhibition will be open for private viewing only, requests for which can be made here.
Partridge Jewellers’ new store comes off the back of its recently-opened location in Westfield Newmarket and furthers the brand’s reputation as one of New Zealand’s foremost purveyors of luxury. It will be interesting to see how this striking new space propels Partridge Jewellers’ evolution — after all, it is the brand’s ability to grow and move not only with the times but with the demands of their clientele that has seen it retain such a prominent position in the market for so long. An indication that Aucklanders’ appetite for luxury is not going anywhere anytime soon, this new store is one we highly recommend experiencing for yourself.
