Fostering a spirit of community and connection has long been a cornerstone pursuit for Maggie Hewitt, founder of lauded New Zealand fashion brand Maggie Marilyn. This philosophy was shown to be more starkly important than ever throughout the last year, and when it came to designing her latest ‘Forever’ capsule additions, it was from a renewed emphasis on togetherness that Hewitt drew her inspiration.
This concept also became the catalyst for Maggie Marilyn’s exciting debut presentation at Afterpay Australian Fashion Week 2021, where the brand is showcasing its new capsule with a beautiful cinematic creation A Brave New World — today at 5PM NZT. As the name would suggest, this feature explores the changed frontier we’ve now found ourselves in, gradually trying to emerge from the pandemic with optimism, empathy and inspiration.
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Shot across 120 acres of countryside at The Range in Byron Bay and directed by Duc Thinh Dong, A Brave New World drew on some of Australia’s brightest talents to create a spirited visual showcase for Maggie Marilyn’s latest designs. Producer Lauren Barge, photographer Dan Roberts and stylist Emma Kalfus lent their skills to the project, which features an enchanting cast of models and muses including Shimma Marie, Mahalia Handley and New Zealand’s own Manahou Mackay wearing the brand’s covetable pieces.
A palette of rich, chocolatey brown and buttery yellow is punctuated by enchanting pops of azure blue and shimmering gold; sumptuous cream and signature prints. We love the effortless silhouette of the Bobbi Boyfriend Pant and the matching chocolate Make A Livin’ blazer; the ankle-grazing George Carey coat in either check or bubblegum pink, and the showstopping Bridgerton dress.
For this collection and its subsequent showcase, Maggie Marilyn also partnered with two like-minded designers — footwear brand Nelson Made and jewellery designer Mineraleir — to create limited-edition, consciously made accessories that solidify the capsule’s aesthetic right down to the finer details.
True to Maggie Marilyn’s core pillar of sustainability, the new Forever pieces are timeless, intended for wear all year round. They are crafted from traceable and organic or repurposed fibres, made in New Zealand with a focus on responsible manufacturing and ethical practices. Once again, the brand has created pieces that will both add an exciting dose of freshness to our wardrobe, while being cherished for years to come.
In celebration of this highly-anticipated launch, Maggie Marilyn has offered to give one lucky Denizen reader the ultimate shopping experience worth $2,500. With this you’ll receive a personalised shopping session with Maggie Marilyn’s Head of Retail where you will walk away with a mixture of new Forever and Somewhere pieces followed by a delicious lunch for you and a friend at Kingi, Britomart.
This giveaway has now closed.
