Swarovski has undoubtedly been through an evolution across the past five or so years, with the recent launch of its spellbinding Wonderlux retail stores a tangible representation of the brand’s bold new era. But, as our Editor discovered last week at the Australasian unveiling of Swarovski’s striking Created Diamonds collection in Sydney, the best is yet to come.
The Galaxy Collection, an edit of impeccably designed necklaces, earrings, rings and bracelets showcases the exquisite vision of Swarovski’s Creative Director, Giovanna Engelbert, as the first collection she’s designed for the house. Finding inspiration in the cosmos and the awe-inspiring beauty of diamonds themselves, the edit brings a playful, confident new approach to diamond design, with inventive pieces evoking the wonder of the galaxy.
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The pieces, crafted with intensely light, lab-grown diamonds, run the gamut from standalone solitaires to contemporary clusters; each highlighting the meticulous craftsmanship and timeless style Swarovski has become known for.
After being incredibly well received globally, the collection is now available across Swarovski’s 21 stores in Oceania, including the new Wonderlux store on Auckland’s Queen Street. The Australia and New Zealand range launch also sees Swarovski entering a partnership with the International Gemological Institute (IGI), a global leader in diamond assessment, which will certify all Swarovski’s lab-grown diamonds and guarantee the exceptional quality of each stone. The IGI bases assessments on the same stringent criteria it uses to assess mined diamonds, based on the four C’s — cut, colour clarity, and carat weight.
Ultimately, Swarovski’s Created Diamonds collection adds yet another dimension to the already multi-faceted jewellery house. And as the brand looks to the future, entering the fine jewellery market seems like a natural evolution — a move which, under the tutelage of Giovanna, we’re sure will be well received indeed.
