Magda Butrym established her eponymous label a decade ago, her bold, spirited, and distinctly feminine vision quickly earning her a cult following. Her pieces (now available at Muse Boutique) embrace retro romanticism and celebrate the female form — empowering wearers to celebrate their uniqueness and “become their own muse”.
Born in Poland in the mid-eighties, Butrym found her start in fashion as a stylist, earning her stripes before branching out on her own in 2014. Starting small, the Polish designer created a few pieces for styling clients, but it wasn’t long before A-listers were banging the door down to secure a Butrym design.
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Her early work as a stylist proved foundational, informing her designs which filled a gaping hole in a luxury market sorely lacking in elegant, sophisticated daywear. In a world of monotonous, casual sartorialism, Butrym found her footing in everyday staples with spirit; refined pieces that made the day-to-day feel a little more elevated. “The Magda woman exudes a timeless romance, seamlessly combining elegance with an alluring femininity. Her love for unique, modern designs is matched only by her appreciation for exceptional craftsmanship and the highest quality fabrics.” Olivia Vincent-Healy, owner of Muse (the exclusive stockist of Magda Butrym in New Zealand), says of the designer, telling us that the brand is exactly what her discerning clientele is currently seeking.
Butrym’s uniqueness lies in how her designs speak to women’s innate femininity, with figure flattering dresses that hold one’s form just so, to structured blazers with exaggerated proportions designed to empower and make a statement, to sexy yet sophisticated swimwear, bold accessories, and elevated basics that sharpen even the most simple of outfits.
Long having looked to her heartland for inspiration, although very much observing borrowed influence through a contemporary lens, Butrym’s designs draw on clean lines and classic tailoring, with her hallmark floral motif a nod to post-Soviet upholstery. The designer collaborates with independent artisans across Poland, sourcing the highest quality fabrics and employing the skill of weavers, leathersmiths and hand-embroiders to craft roses, fringes, ruffles and lace — all of which find a place in her collections. Woven into designs that speak to the designer’s reverence and respect for the female form, artisanal motifs run the gamut from floral-festooned dresses to sculptural tanks and tees with built-in crochet bras, reminiscent of intricately woven doilies.
Astutely observant, Butrym possesses a rare ability to decipher what, exactly, modern women seek — how they want to not only dress, but feel. Empowered, feminine, sophisticated and elegant. Where many designers simply view the body as a figure on which to showcase their work, Butrym takes the opposite approach, crafting clothes to complement the female form, imbuing confidence in the wearer. Something that has remained the designer’s hallmark across the past decade, and only become more evident as Butrym — both the label and the designer, continues to evolve.
As Muse Boutique welcomes the coveted brand to the fold, we’ve curated an edit of the must-have pieces to shop now.
