Swarovski has unveiled its first collaboration with global brand ambassador Ariana Grande, marking a new chapter in luxury jewellery. The Ariana Grande x Swarovski Capsule Collection, co-designed with Swarovski’s Global Creative Director Giovanna Engelbert, celebrates self-expression through the universal language of music. Inspired by musical notes and the transcendent power of love, the collection brings together Grande’s radiant spirit and Swarovski’s signature extravagant elegance.
The 16-piece edit showcases Swarovski’s renowned craftsmanship, featuring bracelets and earrings fashioned from flowing crystals, a whimsical tiara, and a striking heart pendant. Crafted with impeccable detail, each piece embodies modern sophistication with the Maison’s ever-timeless appeal.
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“Working with Ariana has been a dream,” shared Giovanna Engelbert. “Her artistic energy deeply inspired our creative journey, leading us to a collection that celebrates contemporary glamour through classic elegance and a touch of modernity.” She continues, “My vision was to merge Swarovski’s heritage of craftsmanship with Ariana’s vibrant spirit, creating a collection that resonates with lovers of music and elegance worldwide.”
Ariana Grande added, “I’m thrilled to continue my creative journey with Swarovski by bringing my love for music and self-expression to this shining jewellery collection, co-designed with Giovanna. I can’t wait for everyone to discover their unique sparkle and enjoy these beautiful pieces as much as I do.”
The collection is enlivened by a campaign lensed in black and white by legendary fashion photographers Mert and Marcus, in which Grande exudes old Hollywood glamour and charm. Launching yesterday, the edit is set to debut at exclusive pop-ups in luxury locales across the world, from Harrods to Galeries Lafayette, and Mall of the Emirates, alongside activations in New York, Tokyo, and Milan.
