Honestly, haircare has never been my forte. As someone with very, very thick hair, I’ve always been more of a wash, air-dry, and call it a day kind of girl. But, following the birth of my daughter, my once well-behaved, low maintenance hair became anything but.
In the space of a few months, my locks became frizzy and coarse, and the dreaded postpartum hair loss hangover that is mini fringes and flyaways came into full effect. Short on time and with personal maintenance low on the agenda, I booked into my hairdresser and lopped half of it off, making promises to overhaul my haircare routine when I had time. Something I’d failed to act on until now.
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After decades of colouring my hair blonde, I needed a heavy hitter to repair years of damage and protect against future breakages — something which iconic haircare brand Joico’s extensive range promised to deliver on implicitly. I took Joico’s online ‘healthy hair quiz‘ to uncover which range best suited my tresses, and quickly (and accurately) was able to identify the best products for my specific areas of concern. For my thick, dry, dull, and damaged hair, Joico’s K-Pak range was apparently my perfect match.
Powered by Joico’s SmartRelease liposome technology that promises to repair, strengthen, and protect hair where it needs it, the innovative K-Pak collection helps to repair years of visible damage and fight future breakage at the same time. According to the brand, with just one use, distressed tresses are rescued and restored to their shining, healthy-looking former glory, and, while I may not have seen an instant transformation to Rosie Huntington-Whitely-level sleekness and shine, I can honestly say I saw a change to the overall look and feel of my hair with just one use.
Beyond being impressively efficacious, there is a luxurious vibe to the K-Pak range which made washing my hair, which I’ve always considered an admin task and approached reluctantly, a feel-good ritual. The beautiful scent helped, combined with the lush, creamy textures of each of the products, which just feel like they work.
The first step is the Reconstructing Shampoo, formulated with damage-seeking Keratin and protective Guajava Fruit Extract which combine to help to fortify weak strands and prevent future damage when used in conjunction with a K-Pak conditioning product.
Having been a long-time fan of Joico’s leave-in treatments, I opted for the K-Pak Reconstructor which has been dubbed the “holy grail” hair hero — and is the product that started it all for Joico fifty years ago. Packed with a powerful combo of amino acids and Joico’s smart Keratin technology, this five-minute treatment rebuilds and strengthens stressed strands to instantly restore hair to its healthy best. Used by millions of stylists the world-round, I instantly discovered why this product has earned cult status amongst those in the know. Not only did it instantly nourish and hydrate my hair, but I noticed it was far more manageable when combing and drying, and was left with a subtle sheen that my lacklustre hair had long-been missing.
As Joico celebrates 50 years of delivering high-performance, efficacious, and innovative haircare products, it’s easy to see why this is a brand that has endured for decades, and only continued to rise in popularity through time and trend cycles. Consider me a convert.
Beyond hair repair for damaged locks like mine, Joico has ranges bespoke to every hair concern, from the protectant Defy Damage range to the ultra-hydrating HydraSplash range to the Colourful Collection range, specifically-crafted to keep you true to your hue. To find your perfect match, take the healthy hair quiz, and begin your journey towards healthy, revitalised locks.
To experience your own hair transformation, enter below to go in the draw to win an incredible Joico prize pack, valued at $1,000.
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