Australian author, columnist, magazine editor, and now Co-Founder of skincare brand Go-To, Zoë Foster Blake is a force to be reckoned with. Her latest endeavour has seen a divine range of cruelty-free, fuss-free skincare products come to fruition — we speak with Zoë to learn more.
We live in a time where skincare brands are sprouting like mushrooms each and every day, what do you think makes Go-To really stand out from the rest?
I think our simplicity, transparency and frivolity stands out in a sea of sameness. Also, our products are incredibly pure, and luckily for us, everyone is really into wellness and clean skincare at the moment.
Sign up to our free EDM subscription today.
How did Go-To Skincare begin?
Go-To came about after years spent reviewing every skin care product available as the beauty director at Cosmopolitan and Harper’s BAZAAR. I was so obsessed with beauty that I started a beauty blog in 2006, wrote a novel about a “fictional” beauty editor, and published a book of beauty tips and tricks called Amazinger Face. During this time, I got a ton of feedback from women on what they liked, didn’t like, and what they found confusing and frustrating. I thought beauty could be much simpler, less complicated and less expensive. It could even be fun. And so, Go-To was born.
If we could only choose one product from the Go-To line, which would you recommend?
Face Hero. It’s our jewel in the crown: an all-in-one face oil that nourishes, protects, soothes, revitalises and brightens the skin. It’s loaded with essential fatty acids, vitamins and antioxidants, and helps every skin type, age and issue. Seriously!
The peachy-cutesy, no-nonsense packaging is definitely a big draw for us, how did you land on this aesthetic?
I friggen love the colour peach. It was (and still is) bloody hard to get right but it’s always worth it. Our products are fun and they’re funny. I love injecting cheekiness into every part of our packaging, even in the small, usually boring bits.
Which product are you most proud of?
All of them. But if I had to pick it’d be Face Hero or Zincredible.
You have been in the beauty industry for an incredibly long time, what’s the biggest thing you’ve learned?
That natural SPF products are a complete nightmare to formulate. My god! People tell you that the world of SPF is hardcore, but I had no idea just how hardcore.
Go-To skincare is available locally at MECCA.
