Meet 37 South, the company making private luxury yacht charters easier than ever before

On one kind of vacation, it is more about the journey than the destination. As the European summer season inches closer, we’ve found ourselves increasingly taken by the notion of skipping out on the crowded cities in favour of some solitude on the seas. At its most basic, a luxury yacht charter is an exercise in exerting autonomy over your travels, a private and bespoke experience where guests are in control of their environment and can spend quality time with their companions while venturing into paradise in style.

Luxury yacht charter
Motor Yacht MiMi.

When it comes to the finer details of chartering a yacht, few do it better than the 37 South team — an Auckland-based collective of yacht lovers who are genuinely committed to the cause of delivering a memorable charter. These experts know and adore the industry and the inherent joys that being on the water brings.

As Managing Director Ben Osborne says, “We add value by providing in-depth and detailed information to help our clients find the right balance of quality against cost.” Being at the top end of the industry but still a relatively small (although not insignificant) operation, Osborne explains that this means they can’t afford to spread their work too thin, and as such, clients can rest assured that they have the team’s full commitment.

Sailing Yacht Imagine.

And as winter rears its ugly head here in New Zealand, we look to far-flung destinations like the ‘Med’, where the possibilities for luxury yacht charters are practically limitless. For clients, it is a fuss-free way to holiday in comfort and luxury, exploring iconic and historic destinations without the stress of large crowds at the height of the tourist season.

When it comes down to the actual process, leaning into the support of a brokerage like 37 South is infinitely easier than trying to organise it from afar. As each client’s yacht charter experience is carefully curated, a relationship is established in the early stages of inquiry. This way, their team can find out, first and foremost, what you want to achieve; the destinations of interest, the time of travel, your companions and your needs. As Osborne says, “there is a lot more to a yacht charter than just the boat.”

Luxury yacht charter
Motor Yacht Aix.

With most luxury yacht charters, akin to those facilitated by the New Zealand company, your charter fee will cover the boat’s rental, insurance and crew. The Advance Provisioning Allowance (APA) is an additional way of managing expenses and navigating budgets, including anything from fuel and supplies to tenders, toys and taxes. “The advantage of APA is that it maintains the arrangement flexibility for guests, allowing them to spend their money on exactly what they want on board during their charter,” Osborne says.

Given the bespoke nature of a charter and the abundance of factors that can alter between experiences, giving a ballpark figure of costs isn’t always easy. The yachts that 37 South work with tend to start at around USD$30,000 for a week and may range up to USD$1 million for the same period. Perhaps a significant investment, but as we’ve discovered in recent years, memories are always worth making.

Escape

Looking to celebrate, entertain out-of-town guests, or just embrace the City of Sails? We have just the ticket
The dog-friendly walks to enjoy with your furry friend
Meet LussoMare — Auckland’s exclusive new luxury yacht experience

Following his recent championship win, we talk to Kiwi Mitch Evans about life as a Formula E driver and his first foray into luxury fashion

Despite being born with racing in his blood (both his father and his grandfather were drivers) New Zealander Mitch Evans is carving his own path on the world stage as one of the most talented names in Formula E, driving for the prestigious marque Jaguar. From his killer instinct on the track to his dedication off it, Evans is determined to reach the pinnacle of his profession and is fast becoming one of our most notable sporting exports. And while he was the runner up World Champion last year (his sights are firmly set on achieving the top spot this season) and has an ever-growing list of racing accolades to his name, Evans has also been venturing into other fields. Recently, the sportsman unveiled a partnership with luxury fashion house Dadelszen (both as ambassador and investor) that will see him showcasing the New Zealand-based brand on the world stage like never before. Here, we sit down with Evans to talk about racing cars, a winning mindset and where fashion fits into the life of a driver. 

Mitch Evans began driving cars at the tender age of four, his older brother’s go kart the starting point of what would eventually become an enviable professional career. Since that point, Evans has enjoyed a steady upward trajectory, propelled by prominent wins both here and in Australia as a teenager (he was the youngest driver ever to win an International Grand Prix at just 16 years old, when he took out the 2011 New Zealand Grand Prix) which culminated in an offer to join Jaguar’s prestigious Formula E race team in 2016. Because despite the fact that Evans is still only 28 years old, racing has been his singular focus for over two decades, and he has no plans of slowing down anytime soon.

“I really started taking it [racing] seriously from about the age of six,” Evans tells me, explaining how quickly he moved from go karts to open wheel racing in his early teens, gaining the kind of support and sponsorship through his victories that would lead to his decision to leave high school and head overseas. “It was the biggest and hardest step to make,” he explains, “and it was a huge commitment… but there were so many people who supported me to get there.” Initially, Evans’ goal was Formula One. (After all, you don’t have to be an avid car racing fan to understand the importance of that particular competition.) But after a few years of successful racing for teams on the GP3 and then GP2 circuits, and coming close to a Formula One debut, circumstances changed in what ended up being a very fortuitous way, and Evans was approached by JaguarTCS Racing to represent the heritage marque in Formula E — a partnership that continues to this day. 

For anyone unfamiliar, Formula E (in which every car is powered by an electric engine) is comparable to Formula One in its competitiveness, its adrenaline-pumping tracks and its highly-skilled drivers who race best-in-class machines fitted with the most advanced tech in the world (and face huge amounts of pressure in the process). But where Formula One is often characterised by politics and by the eye-watering funding behind certain teams and their cars (a fact that usually gives those with more money an advantage on the track), Formula E offers an even playing field, thanks to regulations that leave all of the cars with similar specifications. This also makes it more competitive across the board. “There is a misconception that all drivers who can’t make it to Formula One just go to Formula E as a default,” Evans explains, “but that’s just not true. There is a lot of politics in F1 and while there are a number of incredible drivers, there are definitely some who shouldn’t be there. In terms of drivers,” he continues, “the Formula E grid is stronger on average, so the competition is tougher.” Indeed, with no shortage of skilled practitioners willing to take the Formula E wheel, the races on this circuit are fiercely fought, which makes taking the top spot a difficult task. (Difficult, but not impossible.)

“I’m very hungry to win, that’s what motivates me,” Evans emphasises. “Because when you stand on that top step and listen to the New Zealand anthem, there’s honestly no better feeling… winning championships is the most addictive drug there is.” This kind of singular focus is what has pushed Evans to the top of his Formula E cohort. The potent, powerful combination of sharp instinct, natural ability, self confidence and a focus on maintaining the right mindset has seen him move from good to great in a relatively short amount of time, and has put the title of ‘World Champion’ well within his sights. In his Formula E career to date, Evans has six prominent ePrix wins under his belt, 18 podium finishes and a very close second overall in 2022 with 180 points (only 33 points behind the world champion). What he has achieved as a sportsman working at the top of one of the most competitive fields in the world is remarkable and speaks to his drive in more ways than one. 

But while Evans is undeniably talented, his success has been built (and sustained) on far more than the skills he discovered he had as a young boy. “Beyond talent and passion,” he says, “it’s just pure self-belief. That’s extremely powerful for the way it makes you see yourself in a different light, and in high-level sport where you have more bad days than good, the difference between athletes that make it and those that don’t is the ability to continue backing yourself, even when things aren’t going well.” 

This idea has also materialised in Evans’ training. “When I was growing up and honing my craft, my focus was all on physical conditioning,” he says, “but now, my body has adapted to the forces of the car and the demands of the racing, so my focus has really turned to mindset over anything else.” This is familiar territory for anyone operating at an elite level across every sport (but particularly for those in which the pressure falls entirely on their shoulders alone). “The hardest thing as an athlete is dealing with certain things that can creep into your mind,” Evans explains, “but to be able to operate at the top, top level, you need to find the place where those things don’t affect you.” And in a sport where race-ending conditions can be completely out of the driver’s hands, this seems a necessary tool to maintain motivation and continue moving forward unscathed.  

On the day that we spoke, Evans has just returned home to Monaco from South Africa, where he had competed in the Cape Town ePrix. I ask him how the season is going so far. “Frustrating,” he replies, chuckling. “My last few races I was in contention to win but because of a few technicalities and software issues, I didn’t.” He pauses, “my saving grace is that I’ve been really fast… I’ve got the best qualifying average of the whole field this year so I’ve been starting really well… I just have to stay positive, my luck will turn.” 

“…when you stand on that top step and listen to the New Zealand anthem, there’s honestly no better feeling… winning championships is the most addictive drug there is…”

Outside of racing, Evans has set his sights on something else entirely, recently unveiling an exciting new partnership with New Zealand-based luxury fashion brand, Dadelszen. Not only is the driver Dadelszen’s newest global ambassador, but through his own investment company, Evans has bought a stake in the business too, a vote of confidence in Dadleszen’s unique vision and coveted offering.

“The first moment I stepped into the Dadelszen showroom in Parnell, I fell in love with the brand,” Evans ventures, explaining how he was a dedicated customer first (“I would get so many compliments on my favourite Dadelszen leather jacket”) before the idea was proposed that he take on a more official role in the business. “I love fashion,” he tells me, “and I just think that what Dadelszen is doing in New Zealand is really special… there is so much potential for the brand so it’s a real honour for me to be representing
them around the world.” 

Alongside Evans wearing the brand at his international competitions and for press events, this partnership will see the two embark on a number of brand experiences and activations in Monaco and beyond, aimed at taking Dadelszen’s singular vision of luxury to a more international market. There is also, I am told, a collaboration in the pipeline, with Dadelszen’s Founder, Edward von Dadelszen revealing that they had been “developing a very exciting capsule collection… drawing on the rich history of racing style and using some beautiful materials that reflect the sport’s prestige.” And from the early prototypes we’ve seen, it looks very chic indeed. “Mitch and I are both dogged in our pursuits of international relevance,” von Dadelszen continues. “I don’t feel satisfied very easily and neither does Mitch, so alongside constantly pushing ourselves to be the best we can be, we share a belief that New Zealanders can do things that are absolutely world-class.” (Watch this space.)

Mitch’s Dadelszen Edit

Mitch’s picks for the season: Alain Polo, The Square Buckle Belt, Teodora Boot, Brera Summer Chino, Statham Tracksuit Top, The Overnight Boston Bag all from Dadelszen.

As seen by his longstanding tenure with Jaguar, Evans takes his partnerships seriously, telling me how it was not only his immediate friendship with von Dadelszen that prompted his involvement in the brand, but their shared values, their clear vision, and the fact that the right people were at the helm to continue driving the business forward. “Quite a few factors came into it,” he explains, “and while it was important for me to understand the business, it was also about going with my gut instinct, and ultimately trusting that.”

Indeed, as considered as Evans is, much of what he does seems to come from an instinctual place, a quality that has likely been honed by the demands of his profession. (Split-second calls are, after all, one of the most important skills in a professional driver’s toolkit.) Now, having staked his claim in not only one of the most competitive circuits in the world, but one of the most progressive too, Evans is poised to take the world by storm. “My next goal is to win the Formula E World Championship,” he says confidently, “ and then, just take things as they come.” Only time will tell what Evans is able to achieve next, but if we know one thing for certain, it won’t take him long to get there. 

Coveted

Stay cool as the weather heats up with these sleek new sunglasses worthy of a place in your collection
Update your timepiece for the summer months ahead with our edit of the most exquisite water-resistant watches
From timeless one-pieces to chic bikinis and shorts for the boys, our swimwear edit has something for everyone
The Living Room
Suite Lounge
Living Room Fireplace

Heading across the ditch? A sleek new hotel has just opened in the heart of Sydney

Capella Hotels and Resorts, known for its luxurious properties around the world, has just opened its first Australian address, Capella Sydney. Located in Sydney’s historic Sandstone Precinct, and originally designed by architect George McRae in the early 1900s, the heritage-listed Department of Education building has been meticulously restored and reimagined, now featuring 192 guestrooms and suites, three spectacular food and beverage outlets, a sumptuous spa and wellbeing centre and a 20-metre heated indoor pool.

Inside the Capella Sydney, an exquisite collection of artworks, curated furnishings and intriguing objets d’art collide to cultivate a sense of contemporary sophistication, while clever use of materials and a strategic harnessing of natural light give the hotel a warmth that would make anyone feel immediately at home.

The rooms are beautifully appointed with deluxe textiles, custom Italian Frette linen, standalone tubs and exclusive Haeckels amenities, with the crown jewel being the 235-square-metre Capella Suite on the ninth floor. Given the hotel’s enviable location only a short walk from the iconic Sydney Opera House, the Harbour Bridge and the recently-unveiled Quay Quarter Lanes precinct, alongside the range of immersive experiences it offers guests who want to see Sydney in a whole new way, Capella Sydney is the epitome of luxury and cultural connection, and is just what the City has been missing.

Escape

Looking to celebrate, entertain out-of-town guests, or just embrace the City of Sails? We have just the ticket
The dog-friendly walks to enjoy with your furry friend
Meet LussoMare — Auckland’s exclusive new luxury yacht experience

Timeless and impeccably designed, Tim Webber’s sofa is a minimalist’s ultimate statement piece

Undoubtedly a central component of any living area, a sofa has the power to make or break the room. As such, making sure the piece you choose is well designed and impeccably made is of utmost importance. This rings true whether your aesthetic skews towards maximalist, statement pieces or leans more on the side of sleek and uncomplicated.

The collections from New Zealand design house Tim Webber Design sit firmly in the latter category; throughout furniture, lighting and objects, an emphasis on functionality and integrity; high-quality materials and clean lines, coalesce to create pieces that exude a simplistic beauty, belying a meticulous consideration of even the smallest details.

The elegant new Copen Sofa adheres to all of these principles. Modular in design, it offers a multitude of ways to configure its sections. From a neat two-seater to a generously sprawling, family-sized sofa and ottoman to stretch out luxuriously, by simply adding or combining different modules, ultimate customisation is possible.

Functionality, comfortability and distinction lay at the core of Webber’s design process for the Copen Sofa, with its feather and foam upholstery, solid walnut or oak trim, and sleek form that encompasses both linear and round silhouettes. In fact, the rounded arm is one of the Copen’s key defining features; inspired by the interior of Copenhagen’s Round Tower, its curving shape is both a unique design feature and a comfortable support on which to rest.

Over time, requirements may change, and the beauty of a piece like the Copen Sofa is that it can evolve with the undulations of life — a sure tenet of timeless design.

Design

Tidy home, tidy mind — This innovative appliance is transforming modern living
Range Rover unveils its SV Haast Edition and our Editor-in-chief gets a front row seat
Transform your outdoor space into the ultimate oasis this summer with our picks of ECC’s best pieces to shop now