According to Pharrell Williams, “Jewellery is the punctuation mark of a person.” And given the megastar’s storied (and well-documented) history of trend-defining adornment, we’d say punctuation is something he takes very seriously indeed. In his debut collection for Tiffany and Co., dubbed ‘Tiffany Titan by Pharrell Williams’, the newly-instated men’s creative director of Louis Vuitton has tapped into his unmatched creative prowess to design a body of work that defies the conventions of fine jewellery, and lives up to its mighty moniker.
Williams called on ancient Greek mythology when conceiving the 19-piece collection, looking to Poseidon’s trident for inspiration. The resulting designs are an expression of energy, power and force, centralising the trident motif, juxtaposed by a uniquely shaped link that is curved and soft against the sharpness of the spear. “I’m very inspired by the water, and the name of this collection “Titan” draws inspiration from Poseidon, ruler of the sea, King of Atlantis.” muses Williams, drawing attention to the fact that Atlantis is also the name of the community where he grew up in Virginia Beach.
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Across an array of necklaces, earrings, bracelets, and rings, the structure of the trident is enlivened with spear-like spikes, almost punkish in design — available in 18k yellow gold or a deep, dark titanium with all metal and diamond iterations. The pavé pieces offer an unexpected twist on traditional settings, featuring reverse-set diamonds that expose the diamond’s pavilion, with many of the designs offering a unique riff on the ever-iconic Tiffany Lock.
The titanium used across several designs sits in stunning contrast to the lustre of gold, making an impactful statement, and a carefully-considered one at that, “The detail in all of the jewellery pieces is very intentional, the use of black titanium…it’s a physical manifestation of beauty in blackness.” Williams reveals. While the technical precision in each piece is intended to move with the wearer, further showcasing the House’s commitment to flawless craftsmanship.
“We are excited to unveil Pharrell’s inaugural collection for Tiffany. The Tiffany Titan by Pharrell Williams collection defies the conventions of fine jewellery design. It represents a balance of Pharrell’s creative vision with Tiffany & Co.’s inventive craftsmanship,” said Alexandre Arnault, Executive Vice President, Product, Communications and Industrial, Tiffany & Co. “Each piece embodies Pharrell’s distinct style and unique point of view.”
Tiffany Titan by Pharrell Williams is available now in the US (exclusively on tiffany.com and in-person at The Landmark in New York City), with the collection available to shop globally at Tiffany & Co. stores and on tiffany.com from June.
