Swiss luxury brand Chopard has long been loved by celebrity royalty, and now, it’s supermodel and entrepreneur Bella Hadid that is flying the flag — announcing her appointment as global ambassador for the house via a striking new campaign.
Adorned in some of Chopard’s most dazzling jewels, Hadid is captured in her understated essence by British fashion photographer and director Charlotte Wales, starring in a campaign which celebrates the purity, appeal, and contemporary character of the maison’s Ice Cube jewellery.
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The unique ice cube motif pays tribute to minimalism — embodying an idea of geometric perfection as it magnifys the light bouncing off its facets. Chopard’s Co-President and Artistic Director Caroline Scheufele introduced this motif in 1999 through a watch that ditched flashy artifice to focus instead on pure shapes, with the collection continuing to evolve in a perpetual dialogue with light ever since. This latest iteration embodies the minimalism of modern architecture through its vertical nature, evoking the skyscrapers of international capitals that are natural homes to the avant-garde. These streamlined, geometric designs are showcased in the new ‘Sculpted by Light’ visuals starring Hadid — within which the notion of enduring over ephemeral is embodied.
Far from her first encounter with the brand, Hadid has long admired the luxury house — her stunning adornment at the 2021 Cannes Film Festival setting the tone for an enduring relationship. “I have so much appreciation for Chopard’s craftsmanship and have been an admirer of theirs for many years. I am so thrilled to be joining the Chopard family,” says Hadid.
Beginning her trailblazing career in the fashion industry at the young age of sixteen, Hadid has, over the years, has graced the covers of thirty different editions of Vogue, been named one of the most influential people in the world by Time, and dubbed the Model of the Year in 2022 at the British Fashion Awards. Hadid continues to enchant the world with her incandescent beauty, natural elegance, strength of character, and self-assured sense of style. Proving she’s much more than a pretty face, she has gone on to become a successful entrepreneur with her non-alcoholic drink company, Kin Euphorics, and her skin-nourishing fragrance Orebella, and this is just the beginning.
Now, as she steps into the ambassadorship role with Chopard, a new chapter dawns for both the model and the brand — with Hadid making a triumphant return to the fashion stage, and Chopard continuing to develop its offerings in watches and jewellery — renowned for their exceptional craftsmanship and unwavering commitment to the highest ethical and environmental standards.
“Bella epitomises the spirit of Chopard: a harmonious mix of effortless elegance and a zest for life that are truly enchanting and perfectly resonate with what our watches and jewellery stand for. We are excited about embarking on this new journey together,” Caroline Scheufele, Co-President and Artistic Director of Chopard, says of the perfect partnership.
Here, we round up the stunning pieces within the collection that have our attention.
